Client
Art Fair Philippines
Year

2022

Deliverables
  • Strategy
  • Video Production
  • Video Editing

Storytelling + Strategy

Our documentary with Aze Ong is a prime example of using modern marketing and short-form content effectively.

Our approach to telling Aze’s story was designed to spark curiosity among our client’s audience by highlighting her work as a curator. 

However, we understood that simply capturing their attention wasn’t enough. To provide real value, we focused on conveying Aze’s message, which was to never let anyone doubt your passion. 

This universal, relatable, and inspirational message is at the core of the documentary and served as a driving force in making it a success.

Producer
  • Ernest Montilla
Director
  • Jerome Dawis
Video Editor
  • Jerome Dawis
Writer
  • Jerome Dawis
Cinematographer
  • CJ Villenueva
Sound Operator
  • Jared Acuña

The Outcome

1,400,000
Views
56,540
Engagement

We are thrilled to share that our video achieved outstanding results, without any paid advertising, through organic marketing alone. The video garnered an impressive 1.4 million views on Instagram and engaged 56,540 viewers. 

Additionally, Aze informed us that the video led to numerous inquiries from potential clients seeking to book her for art shows. This achievement is a testament to our goal of producing impactful work that can create a positive change in our client’s life.