Changan Drive Out

Changan, a car brand with a 158-year history, has finally arrived in the Philippines, with the goal of winning the trust of its target audience by offering exceptional and innovative products at affordable prices.

 Despite being a newcomer in the Philippine automotive industry, Changan has a proven track record of success in other markets. The challenge now is to effectively introduce the brand to a market that has a strong affinity towards other well-known car brands.

This is where we come in. Along with Changan, these are our project objectives:

• Collaborate with a variety of motoring media influencers to produce a series of videos that effectively showcase Changan’s brand personality.
• Create a compelling video series that highlights Changan’s range of new, innovative, and affordable products to inform and engage viewers.
• Develop a comprehensive strategy to increase Changan’s brand awareness and effectively convert that awareness into a pipeline of potential customers.