Eatigo, a company that started in 2013 with the goal of bridging the gap between empty tables and hungry diners, has quickly become a popular platform for offering time-based discounts of up to 50% at participating restaurants through its website and mobile apps. 

After expanding its business to the Philippines in 2016, Eatigo faced the challenge of standing out in a market where established competitors like Booky and Zomato were already popular among consumers. 

In our meetings with Eatigo Philippines, we discussed the objectives and challenges of the campaign and worked together to create a video that would help retain the trust of existing users while also attracting new customers to the platform.

Here are our objectives: 

• To introduce the Eatigo brand to a new audience and showcase its value proposition to the restaurant market.
• To produce a brand awareness video that effectively communicates Eatigo’s personality and resonates with its target audience.
• To increase the usage of the Eatigo app among existing users and attract new users by highlighting the app’s unique features and benefits.