Eatigo
Year
2020
Deliverables
- Strategy
- Video
Bringing People Together with Samgyupsal
Eatigo, a company that started in 2013 with the goal of bridging the gap between empty tables and hungry diners, has quickly become a popular platform for offering time-based discounts of up to 50% at participating restaurants through its website and mobile apps.
After expanding its business to the Philippines in 2016, Eatigo faced the challenge of standing out in a market where established competitors like Booky and Zomato were already popular among consumers.
In our meetings with Eatigo Philippines, we discussed the objectives and challenges of the campaign and worked together to create a video that would help retain the trust of existing users while also attracting new customers to the platform.
Here are our objectives:
- To introduce the Eatigo brand to a new audience and showcase its value proposition to the restaurant market.
- To produce a brand awareness video that effectively communicates Eatigo’s personality and resonates with its target audience.
- To increase the usage of the Eatigo app among existing users and attract new users by highlighting the app’s unique features and benefits.
Producer & Director
- Ernest Montilla
Assistant Director & Writer
- Jerome Dawis
Cinematographer
- Earl Marasigan
Camera Operator
- Jared Acuna
Sound Operator
- Blaire Liwanag
Video Editor & VFX
- Jau Arellano
What we discovered
Our research, along with the Eatigo team, uncovered the following insights about their users:
- 60% of the user base is female.
- The app is most commonly used by millennials.
- We identified three main types of users: couples looking for a date spot, friends seeking a hangout spot on weekends, and individuals looking for the best deals based on their budget.
- Our research also revealed that many Eatigo users enjoy spending their weekends watching Netflix and Korean dramas.
Test shot of our crew days before the actual shoot.
Saranghaeyo.
To cater to the interests of Eatigo’s audience, we opted to create a short video in the style of a Korean drama. Our story revolves around a classic tale of love at first sight, where a boy and a girl bump into each other on the street.
EXT. Las Piñas – NIGHT
Despite the unfortunate Taal Eruption that occurred during the shooting of the second episode, we faced a scheduling conflict with the talents, leaving us no choice but to continue production.
While the client offered to postpone the shoot, we opted to move forward with the project, and we’re deeply appreciative of the cast and crew for their perseverance in ensuring the success of the production despite the crisis.
“Ashes fell down the location. The air smelled of sulfur but the camera found spaces to breathe.”
The Outcome
The outcome of the (2) online ads was a noticeable boost in brand awareness and a significant increase in the number of mobile app downloads for Eatigo.
Ad #1
461,000
Reach
5,300
Engagement
Ad #2
514,300
Reach
2,400
Engagement