Care PH
Year
2020
Deliverables
- Strategy
- Illustration
- Motion Design
What is Care Philippines?
Care Philippines is a prominent player within the global movement dedicated to eradicating poverty. Their commitment to upholding the dignity of individuals is renowned worldwide.
CARE has been actively delivering emergency relief and development support in the Philippines since 1949, making them an experienced and trusted organization in the country
The Challenge
Care Philippines is dedicated to ending poverty and social injustice, with a particular focus on promoting gender equality and providing equal rights and opportunities for all. Achieving these goals is no easy task, and requires a sustained effort from all those involved in the organization’s work.
Nonetheless, Care Philippines remains steadfast in its commitment to creating a world in which all people can live with dignity and hope.
The Objective
Through animation, our objective is to effectively communicate how the “Women Lead in Emergencies” program of Care Philippines has empowered women across the country, helping them become vocal leaders in their respective communities.
Producer
- Ernest Montilla
Art Director
- Jau Arellano
Writer
- Mia Mallari
Illustrators
- Mika David
- Paulo Gutierrez
Animators
- JP Mampusti
- Jau Arellano
Voice-over Artist
- Blaire Liwanag
Storyboard Artist
- Joao Grumo
Storyboard
The Outcome
The animated video showcasing Care Philippines’ “Women Lead in Emergencies” program had a significant impact on the organization. It generated interest and attention from various conferences, with Care Philippines being invited to three events.
This led to increased brand awareness for the organization and attracted more participants who were interested in advocating for women’s empowerment and gender equality.